fun moves

Fun moves is an inclusive, on-demand fitness platform founded by certified personal trainer Andrea Barber. Rooted in a philosphy that moving your body should be fun and accessible to everyone, at all levels. From strength workouts, helpful guides, stretch, sweat and support, formulated programs, fun moves has something for everyone. Cody Turple and I worked closely with Andrea to complete a full re-brand and designed and built a new website to bring a fresh look to the brand and announce her new 1 on 1 personal training offerings.

2024-2025

branding

marketing site

framer

visit afewfunmoves.com

Andrea is the heart of the whole fun moves brand. When creating the new logo, we wanted to create something that had fluid movement and softness, and something that felt timeless and unique. We landed on an abstracted lowercase a for Andrea, and the “a” in her older brand name “a few fun moves”.

After building the brand and getting her refreshed studio photography completed, I started an entirely new design for the site, showcasing the new offerings like 1 on 1 coaching, utilizing lots of big type and high contrast, and new brand photography. Lots of focus went into ensuring the overal look and feel felt fresh, light and easygoing, while also highlighting Andrea's focus on strength training and her expertise. The live site can be viewed here, and was built in Framer.

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copyright © 2024

lula christman